Problem

FloraPop is a new social good probiotic soda brand, presenting itself as an alternative to drinking traditional soda. As it is a new brand entering into an already over saturated industry, they need to attract and maintain a consistent customer base. There is a lot of competition with brands featuring similar offerings, so FloraPop needs to stand out from the crowd.

Background

FloraPop is a fictional probiotic soda brand with a mission to support sustainable agricultural practices and agriculture workers. As the story goes, FloraPop was created by two sisters, Rhiannon and Stevie, who were inspired by their Aunt Flora who used to brew kombucha in her 1970's kitchen for their rural Northern California community. Flora Pop seeks to attract new customers, and encourage long-term brand loyalty.

INSIGHT

FloraPop Soda’s strength is their story. It is a sweet, relatable, story of two sisters who were inspired by a family member to make something to help people. FloraPop has nostalgic roots in 1970’s California, which ended up heavily influencing the brand’s style. The goal was to capitalize on Gen Z and Millenial’s love of nostalgia and businesses who support important environmental and social causes to tell FloraPop’s story across multiple deliverables in a new way.

Web Design

Using the system we had created, we moved on to developing a wireframe for the various sections of the website and wrote copy to tell the brand's story. And after incorporating the packaging design, undergoing a series of iterations and design critiques with stakeholders, we completed the landing page for the FloraPop brand.

Social Media

Using brand assets and photography, we created an Instagram stories series showcasing the launch of a new flavor, and a second introducing viewers to the brand's origin story.

Point of Purchase

As another brand touchpoint, I designed a point of purchase display to further market the rollout of new product. Since the brand's story is key to the marketing strategy, I landed on the concept of bringing customers into the world of FloraPop by creating a point of purchase inspired by 1970's kitchens. The best way to showcase and provide product for customers was by renovating a fridge, decorated in branded elements that tell the brand's story.

RESEARCH

The process of designing the FloraPop brand began with competitor research. Our team gathered images and examples of other probiotic soda brand's landing pages, recorded the language used in their mission and brand stories. We eventually came up with our own list of what was working, and what we wanted to use as inspiration for our own brand.

Design SYstem & Branding

Next came a color and typography study, collaborating in discussion using a moodboard of gathered images and examples of soda and kombucha packaging.

We developed our own design system based off of the inspiration in the previous two stages of work, developing a typographic hierarchy, vector logo design, and color palette. Using these brand guidelines we created our consistent set of icons, illustrative elements, buttons, frames, banners, and cards that would be used throughout all deliverables.

Packaging

Custom packaging was vital for the consistency of the brand's image. We also knew that it was important to actually show the product in marketing materials. Working with my teammate on this portion of the project, I tackled typography and layout of the packaging design. After looking at many examples of probiotic soda can packaging, I knew we needed a simpler approach to typography in order to let the illustration shine.